Bullseye (2)

Bullseye is a Grocery Game-like grocery product pricing game where instead of multiple products, the contestant has to use one product to meet a certain goal and hit the bullseye. It is the sequel to Double Bullseye.

Gameplay[]

The centerpiece of Bullseye is a game board which contains an Archery-style target with rings ranging from $2 to $12, and five grocery items. The contestant must select a grocery item and decide what multiple of that item's price will total between $10-$12, which is the range of the target's bullseye. The price is revealed and multiplied by the contestant's guess, and if the total "hit the bullseye" range, the contestant automatically wins a prize.
If the total is less than $2 or greater than $12, the contestant "misses the target" and the grocery item is out of play. If the total is between $2 and $10, the host places a marker for the appropriate item on the appropriate spot on the target. The contestant does this three times. If after three shots the bullseye is still not hit, the products with which the contestant hit the target with markers are revealed a second time. One of the five products has a "hidden bullseye." If this is revealed, the contestant also wins the game. The other four contain the word "SORRY" and finding only these loses the game. If all three of the contestant's picks had their totals, not in the range of $2-$12, the contestant immediately loses.
While the game is similar to Grocery Game, each item is played separately and the totals are not accumulative. Some contestants have gotten the two games mixed up; a few examples are seen below.
When Bob Barker hosted, he only placed markers if the totals hit the target but not the bullseye; Drew Carey places markers for all hits, including the bullseye.

History[]

Bullseye was the first pricing game to premiere with the same name as a previously retired pricing game. The second was Balance Game (2).
The original range was $5-10 with a $9-10 "bullseye." After the 11th playing, on November 11, 1976 (#2114D), it was changed to a $1-6 range with a $5-6 "bullseye," where it remained until February 3, 1989 (#7135D).
During early playings of Bullseye, the contestant could only win via the "hidden bullseye" card using the marker closest to the bullseye. This rule was changed to having any product that hit the target win with the "hidden bullseye" card soon after the game debuted, likely by November 11, 1976 (#2114D).
On the Best of 2017 special aired on December 29, 2017 (#8145K), Bullseye unveiled an all-new look. The setup was modernized, and instead of manually having cards to reveal the prices and the hidden bullseye/SORRY, electronic touchscreen displays are used for these, hitting them to reveal. The hidden bullseye also has a graphic of the Bullseye logo on it. Likewise, an electronic display to display the total has been used to replace the egg-crate display. The previously used round markers with the items' names placed on the target for each product have been replaced by markers resembling darts (or small arrows, in Drew's words) with suction cups on the end to make them stick to the target; these too have the items' names. Additional arrows are placed next to the game's logo for display. Unlike the original set-up, the prices of the unused products are not revealed when revealing the location of the "hidden bullseye." Originally, the logo was white; but it has changed back to green on April 19, 2018 (#8304K).
On January 12, 2018 (#8165K, aired out of order on March 9) and March 23, 2018 (#8265K, see in the gallery on what happened on that playing), Bullseye's old set was used, as these episodes were taped out of order.
On March 9, 2018 (#8245K, aired out of order on January 12) during Publishers Clearing House week, contestant Sara Hildenbrand won a $20,000 bonus for being the first contestant to win a pricing game. It was played in the second slot.
On March 23, 2018 (#8265K), during Price's "Youth Week," a college contestant named Gabriel Garcia played Bullseye for $15,000, and won.
On a Jackpot January primetime episode aired on January 17, 2024 (#75SP), Bullseye was played for a possible $160,000 with different rules. The contestant, Charissa, would receive one turn on all five grocery items (she could still choose the order to play them), and there was no hidden bullseye. Hitting the bullseye for the first time awarded $10,000, and every subsequent hit on the bullseye would double the amount won. Charissa hit the bullseye twice for $20,000.

Trivia[]

The most number of times this game was played in any season was 45 (season 6), while the least number of times this game was played in any season was 1 (season 4).
Along with Pick-A-Pair, they're the only games not to reveal all the prices in every way of playing.
As an homage to Bullseye, Side by Side also revealed the word "Sorry" to losing contestants until it was redesigned in 2019.
Since Season 51, Bullseye has never been the first pricing game to be played on the show because it needs time to start up and the game can be played no earlier than second on the show.
One notable peculiarity of Bullseye is that it uses a buzzer for totals that are over the target range; however, this has not always been the case, as in a handful of playings, a foghorn would sound instead, as well as when a SORRY was revealed. Grocery Game, Card Game and the retired Credit Card also used the buzzer for going over (as did the Showcases), but they normally use the expected (and more appropriate) foghorn sound for this situation.

Notes[]

Not just any items can be used. The items must be in one of the following ranges:

Range	# of the item
$10.00-12.00	1 will win
$5.00-6.00	2 will win
$3.34-4.00	3 will win
$2.50-3.00	4 will win
$2.00-2.40	5 will win
Less than $2	6 or more will win (varies by price)

Foreign Versions[]

On Italy's OK, Il Prezzo è Giusto! (or just simply known as OK!), the game was called CENTRO, (literally meaning "Center") and the range to win was ₤68,000-₤73,000 (€35.12-€37.70).
On Mexico's Atínale al Precio, it was called "Dale al Centro" (literally meaning "Hit the Center"), with the range at $12-$24 (with a $22-$24 bullseye); although any value below $12 can also fall into that range.

Gallery[]

To view the gallery, click here.

YouTube Videos[]

Contestant gets Bullseye & Grocery Game mixed up!
Another contestant gets Bullseye & Grocery Game mixed up!
Bullseye for a 1965 Mustang (January 4, 2013, #6165K)
Bullseye on the first attempt with the Funyuns Onion Rings (May 10, 2013, #6345K)
A Bullseye Wipeout (October 8, 2013, #6442K, aired out of order on October 1)
Bullseye for a $20,000+ Trip to France (June 24, 2014, #6802K, aired out of order on June 25)
Bullseye for a $24,000+ Nissan Altima (November 11, 2014, #6882K, aired out of order on November 18)
Debut of Bullseye's New Set (December 29, 2017, #8145K)
Bullseye for $25,000 (October 12, 2018, #8445K)
Bullseye for $160,000 (January 17, 2024, #75SP)

1970s Pricing Games

Active Pricing Games