Bullseye is a Grocery Game-like grocery product pricing game where instead of multiple products, the contestant has to use just one product to meet a certain goal and hit the bullseye.
The centerpiece of Bullseye is a game board which contains an Archery-style target with rings ranging from $2 to $12, and five grocery items. The contestant must select a grocery item and decide what multiple of that item's price will total between $10-$12, which is the range of the target's bullseye. The price is revealed and multiplied by the contestant's guess, and if the total "hits the bullseye" range, the contestant automatically wins a prize.
If the total is less than $2 or greater than $12, the contestant "misses the target" and the grocery item is out of play. If the total is between $2 and $10, the host places a marker for the appropriate item on the appropriate spot on the target. The contestant does this three times. If after three shots the bullseye is still not hit, the products with which the contestant hit the target with markers are revealed a second time. One of the five products has a "hidden bullseye". If this is revealed, the contestant also wins the game. The other four contain the word "SORRY" and finding only these loses the game. If all three of the contestant's picks of the grocery items had their totals be less than $2 or greater than $12, the contestant immediately loses.
While the game is similar to Grocery Game, each item is played separately and the totals are not accumulative. Some contestants have gotten the two games mixed up; an example of one is seen below.
When Bob Barker hosted, he only placed markers if the totals hit the target but not the bullseye; Drew Carey places markers for all hits, including the bullseye.
History
Bullseye was the first pricing game to premiere with the same name as a previously retired pricing game. The second was Balance Game (2).
The original range was $5-10 with a $9-10 "bullseye". After the 11th playing, on November 11, 1976 (#2114D), it was changed to a $1-6 range with a $5-6 "bullseye", where it remained until February 3, 1989 (#7135D).
During early playings of Bullseye, the contestant could only win via the "hidden bullseye" card using the marker closest to the bullseye. This rule was changed to having any product that hit the target win with the "hidden bullseye" card soon after the game debuted, likely by November 11, 1976.
On the Best of 2017 special aired on December 29, 2017 (#8145K), Bullseye unveiled an all new look. The setup was modernized, and instead of manually having cards to reveal the prices and the hidden bullseye/SORRY, electronic touchscreen displays are used for these, hitting them to reveal. The hidden bullseye also has a graphic of the Bullseye logo on it. Likewise, an electronic display to display the total has been used to replace the eggcrate display. The previously used round markers with the items' names placed on the target for each product have been replaced by markers resembling darts (or small arrows, in Drew's words) with suction cups on the end to make them stick to the target. Unlike the original set-up, the prices of the unused products are not revealed when revealing the location of the "hidden bullseye". Originally, the logo was white; but it has since changed back to green.
On January 12 (#8165K, aired out of order on March 9) and March 23, 2018 (#8265K, see below on what happened on that playing), Bullseye's old set was used, as these episodes were taped out of order.
On March 9, 2018 (#8245K, aired out of order on January 12) during Publishers Clearing House week, contestant Sara Hildenbrand won a $20,000 bonus for being the first contestant to win a pricing game. It was played in the second slot.
On March 23, 2018, (#8265K), during Price's "Youth Week," a college contestant played Bullseye for $15,000, and won.
Trivia
The most number of times this game was played in any season was 45.
Note
This game cannot use just any grocery items; it has to be grocery items that are factors of values between $10-$12. (e.g $2.49, $4.29 cannot be used)
Foreign Versions
On Italy's OK!, the game was called CENTRO, and the range to win was ₤68,000-₤73,000.
On Mexico's Atínale al Precio, it was called "Dale al Centro" (literally meaning "Hit the Center"), with the range at $12-24 (with a $22-$24 bullseye); although any value below $12 can also fall into that range.
Pictures
a drawing of Bullseye that was drawing by a fan
Bullseye with the $1-$6 range.
Bullseye with the $2-$12 range.
The third time was the charm for Kellee; three cereals @ $3.39 each make $10.17, hitting the bullseye!
The all new look of Bullseye!
First Look
From February 13, 1978 (#2691D)
First, she picks the 6 apple sauces which come to...
...$3.30.
Next, she picks the 10 ricearonis which come to...
...$4.50.
Finally, she picks the 12 seafood coatings which come to...
...$10.68 (off the board).
The hidden bullseye was not behind the apple sauce.
But, it is behind the ricaroni!
Final Playing with Bob Barker (May 25, 2007, #4005K)
First, she picks the 10 soups which come to...
...$10.70 (a winner)!
First Bullseye Loss with Drew Carey (October 15, 2008, #4463K, aired out of order on October 8)
First, he picks 2 cat foods which come to...
...$7.98.
Next, he picks 2 jelly bean candies which come to...
...$5.98.
Finally, he picks 4 cinnamon rolls which come to...
...$13.96 (off the board).
Good news, the hidden bullseye wasn't behind the cinnamon rolls.
Bad news, the hidden bullseye wasn't behind the cat food...
...or the jelly beans.
Bullseye for a 1965 Mustang (January 4, 2013, #6165K)
First he picks the 6 hot dog buns which cost $3.49 each, and he is...
...off the board.
Next, he picks the 11 tomato sauces which costs $0.69 each. And he is...
...on the board at least.
Finally he picks the 6 apple juices which cost $1.29 each, and he is...
...not quite a winner.
The hidden bullseye is not behind the tomato sauce.
It's not behind the apple sauce either. And the contestant did not win the 1965 Mustang.
It was behind the hot dug buns that put him off the board.
LaDora's Bullseye Wipeout (October 8, 2013, #6442K, aired out of order on October 1)
First she picks the 5 Splendas ($2.69x5) which is $13.45 (off the board).
Next she picks the 3 drink mixes ($5.79x3) which is $17.37 (off the board).
Finally she picks the 4 diced pears ($3.49x4) which comes to $13.96 (off the board), which ends the game and she automatically loses the trip to Italy.
Bullseye for a $20,554 Trip to France (June 24, 2014, #6802K, aired out of order on June 25)
First, she picks 2 bread crumbs which come to...
...$3.98.
Next, she picks 3 hand soaps which come to...
...$6.87.
Finally, she picks 3 sandwiches which come to...
...$11.97 (a winner)!
Bullseye for $15,000 (March 23, 2018, #8265K)
4 of the toothpastes come to...
...$15.96 (off the board).
3 of the lemon juices come to...
...$5.97.
5 of the baked beans come to...
...$11.45 (a winner!!!).
Second Look
Bullseye's New Set (December 29, 2017, #8145K)
He picks the 6 energy waters first which is...
...off the board!
Next, he picks the 4 cheese snacks which is...
...also off the board!
Finally, he picks the 4 tuna which is...
...one the board at least. So the hidden bullseye has to be hidden behind the tuna to win.
It wasn't.
It was behind the rice mix.
First Win on New Set & Sara's $20,000 Win (March 9, 2018, #8245K, aired out of order on January 12)
First she picks 3 of the Cheez-Its which is...
...off the board!
Next, she picks 3 of the pomegranate juices which is...
...a winner!!!
Bullseye's Logo Becomes Green (April 19, 2018, #8304K)
She wants 4 of the taco boats.
They are $2.99 each, which come to a total of...
...$11.96!!!
Bullseye for $25,000 (October 12, 2018, #8445K)
First, she picks 5 soy sauces which come to...
...$11.45 (a winner)!
From Halloween 2018 (#8473K)
First, he picks 10 paper plates which come to...
...$34.90 (off the board).
Next, he picks 3 play clays which come to...
...$15.87 (off the board).
Finally, he picks 3 treat buckets which come to...
...$5.97. At least he's on the board, but the only way he can win is if the hidden bullseye is underneath the treat bucket.