In Danger Price, one out of four prizes has a price the contestant must avoid to win.


  • The contestant is shown a "danger price" (hence the name), which is the actual price of one of the four prizes. The contestant selects three prizes, one at a time, which they believe have prices other than the danger price. After each selection, the price of the chosen prize is revealed. Selecting the prize with the danger price results in a loss. Successfully choosing the three prizes that do not have the danger price results in the contestant winning all four prizes.


  • This game premiered on January 8, 1976 (#1754D). The game originally incorporated a smaller setup, with a board that showed the danger price and had a blue spot for Chroma-keyed shots of the prices being revealed. The amount of the "danger price" was concealed by a little door and below a "skull and crossbones", which featured an eye patch with a "Price-down" dollar sign. The board was originally on the turntable but was moved to center stage on February 16, 1977 (#2253D). The prices were revealed on four separate stop signs with little doors covering the prices; originally the doors were numbered, and later the numbers were moved to the top and replaced with prize names. The safe prices were on green cards while the danger price was on a red card.
  • The current setup debuted on December 2, 1985 (#5911D). The danger price is displayed on a red placard at the top of the board. Like the original setup, the prices are concealed on four octagons resembling stop signs, but the prices are now revealed by flipping the signs by pressing corresponding buttons. Safe prices turn over green while the danger price turns over red. On September 30, 2005 (#3345K), the font on the prize descriptions changed to Dom Casual. On December 17, 2012 (#6141K), red siren lights were added to the board and prize risers.
  • Surprisingly, the backdrops from the current set were used as a car backdrop twice on February 11, 1986 (#5992D) on Any Number, on April 16, 1986, on Ten Chances, as well as a prize backdrop on December 11, 1986 (#6304D) on Bump.
  • On one playing from January 20, 1994 (#9044D), several events happened. First, Holly falls while modeling an exercise machine in high heels. Secondly, when contestant May Newell made her first choice, the octagon/stop sign for the dinette got stuck and wouldn't turn, and Holly went to the back of the board to get it around manually. Then, when she made her third and final choice, May asked about the dishwasher, which mistakenly caused Bob to get confused how much the dishwasher was, causing Janice to nearly reveal the price at first, but chose the exercise machine, so Janice had to stop it from turning itself around, which she did, and Holly to reveal the price of the exercise machine, and won the game.
  • On another from April 5, 2002 (#2125K), after contestant Stacy lost on her second pick, the octagon for the flatware got stuck and wouldn't turn. Claudia kept hitting the button and Nikki kicked the octagon, but it wouldn't work, either.
  • On June 24, 2013 (#6411K, aired out of order on April 17), the then-male model, Rob Wilson, hit the button for the foosball table too hard, and it triggered the release on the computer as well. Luckily for him, that wasn't the danger price.
  • On March 25, 2016 (#7465K), the College Rivals episode, Lindsay Lovie from Harvard failed to win all of those prices, causing Shani Weatherby from Princeton to win $1000.

Nighttime AppearancesEdit

  • Danger Price was one of five pricing games introduced in the fifth and final nighttime season hosted by Dennis James, on Episode #157N – the other four being Cliff Hangers, Dice Game, Hurdles, and 3 Strikes, on episodes #157N, #159N, #160N and #158N, respectively.
  • Additionally, both versions of the set were used during the Tom Kennedy version – the set change occurring rather close to the end of the run.


  • The format of not choosing a certain answer from a choice of four was also used on the short-lived Sex Wars and the equally short-lived but more popular Trivia Trap also produced by Goodson-Todman Productions (where the Pathfinder sound came from) as well as the international format Boom!.
  • The most number of times this game was played in any season was 56.
  • This game has the opposite objective of One Right Price, in which the contestant WANTS to choose the prize at the same price they are shown.
  • Danger Price has never played for 4 cars.
  • Danger Price was one of four "new" pricing games seen on the sixth taping session of Season 36, which was seen on November 26, 2007 (#4101K), December 4, 2007 (#4112K), December 12, 2007 (#4123K), January 7, 2008 (#4131K, aired out of order on January 9), January 18, 2008 (#4145K), and January 23, 2008 (#4153K).

International versionsEdit

  • On the Bruce Forsyth version in the UK, the game was played the same, except should the contestant choose the three prizes that are not the danger price, the contestant only wins those prizes.
  • On the Dutch version titled Cash en Carlo, a SpongeBob Squarepants-Esque setup was used for the game.


First Playing on Center Stage (February 16, 1977, #2253D)Edit

From March 3, 1977 (#2274D)Edit

From May 18, 1977Edit

A Wipeout from the Season 5 Finale (July 1, 1977, #2445D)Edit

Danger Price for Tickets for 4 L.A. Teams (February 9, 1984, #5194D)Edit

Debut of Danger Price's Second Set (December 2, 1985, #5911D)Edit

A Blooper in Danger Price (September 4, 1986, #004P)Edit

Danger Price as a Play Along Game (November 25, 1987, #6663D)Edit

Danger Price for a Bassett Dinette Set, Honda Off-Road Bike, Sanyo Vacuum and a Howard Miller Wall Clock (March 23, 1992)Edit

Danger Price for Oneida Crystal Stemware, a Byrd Deluxe Indy Mini Car, a Brass & Glass Desk w/Chair, and a Hand-Painted Golf Trunk (November 3, 1992, #8562D)Edit

Danger Price for a Supervision Portable handheld video game system w/Games, a pair of surfboards and wetsuits, a curio cabinet and a punchbowl set (October 10, 1994)Edit

Danger Price for a Hasty-Bake Barbecue Grill, a Black Leather Sofa, a GE Refrigerator-Freezer Combination and a pair of His and Her Tennis Rackets by Fox Sports Products (October 14, 1994)Edit

A Prop Malfunction in Danger Price (April 5, 2002, #2125K)Edit

Final Playing with Bob Barker (May 16, 2007, #3993K)Edit

First Playing with Drew Carey (November 26, 2007, #4101K)Edit

Justin Plays Danger Price with Drew & Nick Lachey (January 22, 2013, #6192K, aired out of order on February 18, originally rescheduled to air on February 19)Edit

A Danger Price Glitch (June 24, 2013, #6411K, aired out of order on April 17)Edit

Aaron Plays Danger Price with Jack Black (February 22, 2017, #7823K, aired out order on February 20)Edit

From October 20, 2017 (#8055K)Edit

12-Year Old Contestant Plays Danger Price (March 21, 2018, #8263K)Edit

Halloween Danger Price (October 31, 2018, #8473K)Edit

High School Danger Price (March 21, 2019, #8674K, aired out of order on April 25, originally rescheduled to air on March 14)Edit

2 Male Models in Danger Price (April 25, 2019, #8724K, aired out of order on April 18)Edit

A Danger Price Win With Collin's Winnings Added to the Showcase Jackpot (October 14, 2019, #8851K)Edit

Danger Price With Fall Out Boy (January 21, 2020, #8992K)Edit

Community content is available under CC-BY-SA unless otherwise noted.