Dice Game is a pricing game where a contestant attempts to use large red dice to roll the correct digits in the price of a car.


  • The contestant is shown the first digit in the price of a car on a game board with nine screens, and is presented with four oversized dice on a gaming table. The contestant rolls the first die; if the number rolled matches the second digit, the digit is revealed and shown on both screens. Otherwise, the contestant must decide whether the digit is higher or lower than the roll and his or her selection is marked with an outline of lights. There are no zeroes in the price of the car and there are no digits higher than six. Therefore, if the contestant rolls a one or a six, the correct box is automatically marked higher or lower, respectively. The die is then placed in a slot with the rolled number facing outwards. The three remaining dice are played in the same way. Digits may appear more than once in the price of the car.
  • Each die must roll past a white line at the end of the rolling table for the roll to be accepted to prevent players from rigging their throws. If a die settles behind or on the line, even if it bounced there after passing the line first, the contestant must roll again.
  • Once all four dice are played, provided that at least one number is not 1, 6 or the exact number (which yields an instant win), any digits that were not rolled exactly are revealed one at a time in the appropriate screen, higher or lower than the die. The contestant must have rolled or correctly guessed higher or lower for all four digits to win the car.
  • The host will reveal the numbers either from left to right or in the most dramatic order possible. Since rolls of 1 or 6 are guaranteed to be higher or lower, respectively, these digits are usually revealed first if any are rolled, leaving the most uncertain guesses for last.
  • If the contestant rolls all four dice, that are all 1s, all 6s, all exactly right or a mixture of the three, the price will light up and the contestant automatically wins the car.
  • During Season 45's Big Money Week on October 24, 2016 (#7661K), rolling the exact number on a die would get the contestant $10,000 each, even if they didn't win the car. A perfect playing would get the contestant $40,000 and the car.


  • Dice Game debuted on June 2, 1976 (#1963D) and was created by producer Robert Sherman. The game was originally played for cars with four-digit prices and the first digit was not given. For about the first year that Dice Game was played, the prices of the cars could contain any digit between 0 and 9. This made the game extremely difficult to win, partly because the obvious numbers were impossible to get exactly; owing to this, the current rules were implemented, even though there were winners under the old rules.
  • During the 1980s, when cars under $6,667 were still common, the game was occasionally played for cars with five digit prices. When such cars were offered, the game was known as "Deluxe Dice Game"; it is believed to have appeared for the first time on April 22, 1983 (#4895D). The word "Deluxe" was added to the top of the game board and an extra display box was added for the free digit. The yellow board debuted on November 1, 1983 (#5062D).
  • On August 22, 1983 (#4895D), the lights around the number displays did not work; as a result, as the contestant rolled each number, each time the contestant rolls a wrong number and guesses "higher" or "lower", the correct number, in its appropriate spot, lights up immediately in the display.
  • On January 8, 1988 (#6705D), the game offered its last four-digit car. Thereafter, the five-digit version of Dice Game became permanent. On September 20, 1988 (#6952D), the "Deluxe" was dropped. On December 15, 1989 (#7465D), a completely redesigned game board debuted.
  • On October 10, 1996 (#0084K), history was made when contestant Walter Morris Jr. did not have to guess at all, as all four of his rolls were correct.

Memorable ContestantsEdit


On March 4, 1993 (#8724D), a contestant named Edrie stole the show when she got on stage to play the Dice Game for a Ford. She explained to Bob she had seen the game previously before she got into the studio audience, so Bob let Edrie explain the rules. Edrie's details made the audience and Bob laugh, as he could not have explained the game better himself (although we all know he could have). When the dice were rolled and it was down to the last number, Edrie looked worried, but Bob said since she rolled a "5," the only way she could lose was if the last number in the car was a six. Edrie's emotions and her telling Bob, "I promise not to do bodily harm, so I'm standing back here," referring to something Bob made contestants swear to in the '70s, got more humorous. Bob even let Edrie ask the TPIR staff, "Show me the number, please." The "2" lit up and Edrie won the Ford worth $12,332. Edrie didn't believe she won at first, but then asked "You sure?" and "What am I going to do?" Bob told her she could drive it home. Edrie's appearance was shown in the Price is Right's 25th Anniversary Special on August 23, 1996 (#0001S).


On February 16, 1998 (#0651K), a contestant named Scott fell down, and twisted his knee in excitement when he saw a new car. Before the description of the car could be announced, Bob announced that Scott was hurt, and offered him a chair to sit in, to which Scott declined. He stood, but held onto the side of the prop, as he played Dice Game. As Scott lost the game, and the car, his twisted knee gave out and he fell to the ground. As such, he sat in a chair during the Showcase Showdown with Bob acting as substitute spinner for him. Bob requested that Scott remain in the chair, and not jump up if he got a dollar on the wheel or made it to the Showcase. He subsequently made it to the Showcases, and sat in the director's chair, but unfortunately he overbid on his showcase. In spite of his misfortunes, Scott remained in good spirits through the whole thing, with Bob claiming that he'd be one of the show's more memorable contestants for his positive attitude.

Nighttime AppearancesEdit

  • Dice Game was one of five pricing games introduced in the fifth and final nighttime season hosted by Dennis James on episode #159N (the other four being Cliff Hangers on episode #157N, Danger Price also on episode #157N, Hurdles on episode #160N and 3 Strikes on episode #158N).
  • Additionally, both Deluxe Dice Game and the regular version were used during the Tom Kennedy run.
  • Dice Game was never won on the primetime version of the show. It was played three times on the $1,000,000 Spectacular.


  • This game can't be played with just any automobile; it has to range 1-6 just like in the current rules.
  • The most number of times this game was played in any season was 41.
  • If the Dice Game is to be a Million Dollar Game on The Price is Right $1,000,000 Spectacular, the contestant would need to roll the exact number on every die to win the $1 million bonus.

Foreign versions of Dice GameEdit

  • Australia's Dice Game is exactly the same way as the first version of its American counterpart (with the 1-6 rule) only the player usually played for a trip (although Ian Turpie's versions often had furniture for a prize). One very memorable playing involved a woman who was so overwhelmed to be on the show that she could not stop crying. Although the last of the digits to be revealed had an incorrect guess, host Larry Edmur was kind enough to offer the woman the trip.
  • In Germany, the game is called Wurfelspiel, and is also not played for a car. In this version, there are no screens to display numbers-- the price is revealed via cards, and an arrow lighting up or down to indicate "higher" or "lower" on a wrong digit. Otherwise, gameplay remains the same.
  • On Holland's Cash en Carlo, the game there is called "Carlo's Casino" and is played for a trip.
  • On Spain's El Precio Justo, the game was called La Ruleta because instead of playing with dice, the contestant played with a wheel with numbers 0-9. The contestant spun the wheel to determine the first four numbers (which could be any of the ten digits as opposed to 1-6) in the seven-digit price of the car in pesetas (as the last three numbers were usually if not always 0). Gameplay was otherwise the same.


Premiere Playing (June 2, 1976, #1963D)Edit

First Appearance of Deluxe Dice Game (April 22, 1983, #4895D)Edit

Walter's Perfect Dice Game Playing (October 10, 1996, #0084K)Edit

A Dice Game Malfunction (December 12, 2008, #4545K)Edit

A Dice Game Glitch (September 27, 2013, #6425K, aired out of order on October 15)Edit

James' Almost Perfect Dice Game Win (October 28, 2015, #7263K)Edit

From October 26, 2017 (#8064K)Edit

YouTube VideosEdit

Dice Game Premiere
Dice Game win the hard way
This contestant made a super decision!
Walter's perfect playing of Dice Game (October 10, 1996, #0084K)
A forced win of Dice Game From Bob Barker Era (March 31, 1999, #1073K)
First forced win of Dice Game From Drew Carey Era (January 31, 2011, #5421K)
Another forced win of Dice Game From Drew Carey Era (February 5, 2014, #6603K, aired out of order on February 7)
Still Another forced win of Dice Game From Drew Carey Era