Five Price Tags

The name came from the fact that there are five price tags, one of which is the actual price of a car. The contestant plays a game of True or False with small prizes to win those prizes and up to four choices of the five price tags.

Gameplay[]

The contestant is shown four small prizes, one at a time, and must decide whether the price displayed on each prize is true or false. If the contestant is right, the small prize is won and he/she earns a choice in the second part of the game. If the contestant is wrong, the small prize is lost and he/she does not earn a choice. If the contestant earns no choices whatsoever, the game is automatically over. Therefore, the number of prizes earned in the first half determines how many choices of the five price tags they may make.
After all four prizes are played, and assuming the contestant has earned at least one choice, the contestant begins selecting prices from the five tags. One at a time, the contestant chooses a price he/she believes is correct; if the contestant is right, he/she wins the car. If not, he/she continues to choose until they pick the right price or all earned choices have been exhausted.
Since there are five prices and only four small prizes, earning all four choices does not guarantee a win, as the most recent loss with four choices earned occurred on March 24, 2008 (#4261K), although the odds of losing are very slim at that point. The more chances the contestant earns, the more chances he/she has of winning the car.
The price tag lights are not lit up consecutively. They are lit up in small prize order. For example, if the contestant gets the first small prize correct, the first tag is lit up and so forth.

History[]

When the game premiered on September 26, 1972 (#0042D), it was lost. It was first won on October 2, 1972 (#0051D).
Early on in the game's existence, instead of the buzzer, the foghorn was used for a wrong pick from one of the five price tags. Then for a brief period, the buzzer would sound if the contestant still had guesses left, while the foghorn would sound on the final wrong guess.
On May 11, 1977 (#2373D), the game offered a $10,141 van, which was won with only 1 pick. This might be the first time a 5-digit prize was offered outside of Golden Road. The game would occasionally be played for a 5-digit car every once in a while until about 1985 when Five Price Tags started offering 5-digit cars more regularly.
On October 30, 1981 (#4245D), the small prize labels have changed from yellow with black letters to white with blue letters. 2 years later on February 2, 1984 (#5184D), the 3rd and current small prize podiums have been introduced, along with their original, red-and-blue prize backdrops.
Originally, a red price tag was used for the correct price, on January 19, 1988 (#6722D), it was changed to a "WIN!" graphic, initially using a blue outer graphic before switching to red on November 17, 1988 (#7034D), the same color as "WIN!" on a yellow background. On March 12, 2010 (#5075K), the bottom part of the prop is changed from white to red. On January 21, 2014 (#6582K), the prices in the tags now have a shadowy font and the tags now have a white border.
The game was played once on the primetime version of the show. It was on May 3, 2003 (#010SP) and it was won.
On April 2, 2015 (#7074K), with three choices earned, after contestant Andrea Ellis guessed the top price on her first pick wrong, Manuela Arbeláez mistakenly revealed the next one in line before she made another decision, forcing Andrea to win the car. The blooper was then turned into a special game. On May 11, 2016, the game made an appearance on Let's Make a Deal as part of a mash-up between both shows (May 11, 2016 (#7533K) TPIR episode featured Gold Rush from Let's Make a Deal). If the contestant correctly chose the price the model accidentally revealed, they would win $20,000.
On February 21, 2019 (#8634K, aired out of order on May 30), during Dream Car Week, Five Price Tags was played for a Range Rover Velar R-Dynamic SE worth $66,715, but it was lost.
- That was made up for on February 20, 2020 (#9034K), when, also during Dream Car Week, Five Price Tags was played for a $79,545 2019 Lincoln Navigator Select 4x2, and it was won. Contestant Monique Barnes also won all four picks.
On April 1, 2024 (#0561L), as part of the April Fools' theme, all four small prizes had a "coffee mug" theme.

Trivia[]

While the show was still a half-hour long, 5 Price Tags and Most Expensive shared the same set props which are the four big blue vertical price tag lights with red supports used to light up and indicate how many chances the contestant has to win the car. Three of them were numbered 1-3 and had shelves to hold the price cards. When Most Expensive finally got its props as well as its title, the shelves were removed and neon chevron lights were added to the backs of them.
This game and One Wrong Price are the only pricing games that do not have its name anywhere on the props.
The prop is built with five stationary "NO" signs; the "WIN!" sign is placed over the "NO" sign behind the right price of the car.
Like Gas Money, an unwritten rule is that the prices of all prizes end in 0 or 5, except in the rare case that 0 or 5 is not one of the provided choices.
The most number of times this game was played in any season was 80 (season 1), while the least number of times this game was played in any season was 6 (season 35).
The small prize portion of this game is trickier than it seems. Most contestants are inclined to respond "False," to the given prices of the small prizes, when the majority of them are actually "True." As a result, most of the small prizes are guessed incorrectly, and most contestants only win one or two choices of the five potential car prices.
A contestant making all random decisions in the game would have a 2/5, or 40%, chance of winning

Foreign versions[]

On Mexico's Atínale Al Precio, called "Cinco Precios" (Five Prices), the game was not played for a car.
On the Bob Warman version in the UK, a free pick was given at the start of the game, and grocery items were used instead of small prizes.
In Australia (at least in the noughties), the game was often played for a smaller prize rather than a car.

Gallery[]

To view the gallery, click here.

YouTube Videos[]

First Five Price Tags Winner (October 2, 1972, #0051D)
Five Price Tags for a van (May 11, 1977, #2373D)
A Wipeout from Season 25 (April 10, 1997, #0334K)
A Wipeout from Season 37 (April 27, 2009, #4731K)
A Five Price Tags Win with Sharon Osborne (January 23, 2013, #6193K, aired out of order on February 20)
A near perfect Five Price Tags win for a Dodge Dart SE (June 18, 2014, #6793K)
Five Price Tags for a Range Rover Velar (February 21, 2019, #8634K, aired out of order on May 30)

1970s Pricing Games

Active Pricing Games