A trip along the Golden Road (originally a carpet, later dots, for a brief time also used a velvet rope and for another brief time, nothing) where the contestant tries to win three prizes, each of which is more expensive than the previous. The game is noteworthy for offering some of the most expensive prizes on the show.
- The game begins with a grocery item priced under $1, whose price is shown to the contestant. The price of a three-digit prize is then revealed, with the hundreds digit missing. The contestant must choose one of the two digits in the price of the grocery item as the missing digit.
- If they are correct, the game continues with a four-digit prize, whose missing hundreds digit is one of the digits in the price of the three-digit prize. If they are correct, they move on to select the missing hundreds digit in the price of a five-digit (or occasionally six-digit) prize from the digits in the price of the four-digit prize. An incorrect guess at any point ends the game; however, the contestant keeps any prizes won up to that point.
- Since the first two (or three for six-digit prizes) digits of the final prize is price will be shown, the prize is usually billed as "worth more than [however many] thousand dollars" at the start of the game.
- The numbers in the first two prizes generally do not repeat, but it is rumored that it did happen at one point.
- Golden Road debuted on August 19, 1975 (#1552D) and all three prizes were won for the first time on November 3, 1975 (#1661D).
- Golden Road's original claim to fame was that it always offered a prize worth more than $10,000, while other games typically offered cars in the $4,000 range (CBS had a game show earnings cap of $25,000 at the time). The prize value has since increased steadily, as CBS increased (and later eliminated) the earnings cap to the point where they are usually worth more (sometimes much more) than $60,000 on current playings.
- On November 3, 1975 (#1661D), the very first permanent hour long show, Golden Road got its very first win and during that time, the first digit of the three-digit prize was supposed to be concealed but the sleeve (using buttons to reveal at that time) was prematurely revealed and Bob offered contestant Christy the very first prize anyway. However, the second number from the four-digit prize and the third number from the five-digit prize had their numbers concealed.
- Originally, the price podiums that conceal missing digits were concealed by plastic sleeves that the host would reveal at the pull of a lever or later, the push of a button. At times, these would cause the digit to be revealed prematurely, or when pulling the lever/pushing the button, would cause the sleeve to get stuck. On November 11, 1977 (#2555D), Golden Road had three changes-- the original carpet road was replaced with gold circles, the velvet rope was introduced (removed on September 19, 1979, #3393D) and the push buttons got removed and were replaced with pull-tabs.
- On January 7, 1987 (#6323D), Golden Road's sign had been redone to have less glitter and give the letters a more professional appearance.
- On October 6, 1999 (#1203K), the Golden Road set changed so that the colors of the first two price holders are swapped, changing the sequence from blue-green-red to green-blue-red. The title's font style changed to Times New Roman, similar to that of Lucky $even.
- On January 15, 2001 (#1661K), the slimmer, colored price holders debuted.
- Except for its premiere and the December 20, 2016 (#7732K) episodes, when it was played third and second, respectively, Golden Road is always played as the first pricing game. From May 17, 1989 (#7283D, aired out of order on May 18) until his retirement in 2007, then-host Bob Barker almost always entered from the back of the audience at the beginning of the show when Golden Road (and other games that block door #2) was played, as the game takes up the entire stage and would have been given away with a Door #2 entrance.
- One notable exception happened on May 16, 2007 (#022SP), which marked Bob Barker's final $1,000,000 Spectacular when he entered the stage through Door #2; to keep his entrance from giving away the game, the dots that make up the "road" were not used, a change that was subsequently made on the daytime show with Drew Carey taking over at the start of Season 36, although it was undone after only the 2 times it was played. The dots are now set up during the first One Bid. However, Carey continues to enter through Door #2 and hasn't entered from the audience for this game or any other. One notable exception to this was on June 23, 2008 (#4391K), when he made the first of his three audience entrances (the other two were on February 17, 2015 (#7012K), during "#U Decide Week," in which the show's Twitter followers voted on whether Drew should make his entrance through the audience or from behind the Turntable; and September 23, 2015, in which it kept with the '90s theme.
- On 1994's syndicated The New Price Is Right, Golden Road began with a two-digit prize or a fishbowl of cash.
- On Earth Day on April 22, 2010 (#5134K) and April 22, 2015 (#7103K), in keeping with the Earth Day theme, Golden Road was renamed Green Road, while on October 29, 2010 (#5285K), in keeping with The Wizard of Oz theme, it was renamed again, this time to Golden Brick Road.
- On September 26, 2013 (#6424K, aired out of order on October 17), during Big Money Week, Golden Road was played for a $189,565 Bentley Continental GT. During that playing, contestant Elroy Smith only had the first and second prizes guessed correctly. That segment was not aired on the East coast due to a CBS News Special Report, and was never rebroadcast possibly due to having no pricing games won.
- On November 20, 2013 (#6503K), during Dream Car Week, it was played for a 2014 Mercedes-Benz SL550 convertible worth over $114,000. During that playing, contestant Bryce Ford wiped out on the first prize.
- On September 26, 2014 (#6815K), the digit "1" seen in the price tags was changed to a stick-like version without a serif (like a lower case "L"). The last playing with the serif version "1" was on May 16, 2014 (#6745K, aired out-of-order on June 13).
- Prior to December 22, 2014 (#6931K, aired out-of-order on December 23), in which it was played for a $73,900 2015 Mercedes-Benz GL450 4Matic, the last time Golden Road received an official daytime win was February 20, 2007 (#3892K), when Bob was still hosting. On the day in question, a contestant named Giselle Moody not only won the car, but became the first daytime contestant since Drew became host to completely win Golden Road; though a primetime playing from March 7, 2008 (#026SP, aired out-of-order on April 4) with Drew hosting was won in which the Viper was worth $87,910.
- On February 16, 2016 (#7412K, aired out-of-order on February 19), during Dream Car Week, Golden Road was played for a $139,142 Mercedes-Benz S550 4MATIC Coupe and was won by a contestant named Adrain Kendrick.
- On December 19, 2017 (#8132K) during Christmas week, Golden Road was played for a $62,745 Audi A5 Cabriolet Premium Plus and was won by a contestant named Austin Collins. It was the cheapest car offered in that game since Drew took over as host. Ironically, 3 Strikes had a more expensive car offered three days later.
- On December 17, 2018 (8541K) during Christmas week, Golden Road was played for a $61,735 BMW 530i.
- There were three episodes where a contestant won the showcase despite a wipeout of this pricing game: December 6, 1993 (#9001D), April 16, 2003 (#2503K) and May 4, 2017 (#7924K). The contestants in the respective episodes are Larry Cooper, Prentice, and Judith Dye.
- This game cannot just have any three prizes. The first prize that is less than $1,000 has to share one of the two correct numbers from the starting item. The second prize that is less than $10,000 has to share one of the three numbers from the first prize. The third and final prize at the end of the golden road journey has to share one of the four numbers from the second prize.
- The first two prizes cannot have any repeating numbers.
- The third prize can have some repeating as it will be the last prize to be played for.
- Jay Wolpert, then producer of The Price is Right, created Golden Road.
- The most number of times this game was played in any season was 18.
- Starting with season 28 and onward, the game was played less than 10 times.