Let 'em Roll is a dice type game played for a car (or on one occasion, $100,000) or up to $7,500 in cash. The game is roughly analogous to the dice game Yahtzee. It's similar to Dice Game.
- Let 'em Roll involves five dice. Each is marked with an image of a car on three sides and cash values of $500, $1,000 and $1,500 on the other three sides. The contestant is given one roll of the dice and can earn more by using three grocery items. The price for the first item is given and the contestant must determine whether the price of the next item in the line is higher or lower than the one preceding it (similar to Card Sharks). The contestant can thus win up to two additional rolls.
- To win the car, the contestant must roll an image of a car on all five dice. The contestant moves behind the dice table and the five dice are placed in a container that the contestant dumps down a ramp onto the table surface. If the contestant has won additional rolls, they may return all dice which show cash to the container and roll them again or they may elect to stop and accept whatever cash is showing on the dice. If they haven't won the car on their final roll, they still win the cash showing on the dice. The least a contestant can walk away with is $500. The most a contestant can walk away with is $7,500. Contestants are not allowed to keep cash dice and re-roll cars.
- The theoretical probability of rolling a car on one die is 1 in 2 (50%); in two rolls of the same die, it is 3 in 4 (75%); and in three rolls, it is 7 in 8 (87.5%). The theoretical probability of rolling five cars in one roll of the dice is 1 in 32 (3.125%).
- On October 7, 1999 (#1204K), the game's third playing, the free roll was done before playing the grocery item pricing portion and the car was won the first time as well; all other playings had all rolls played after the grocery item pricing portion.
- Let 'Em Roll originally had no apostrophe in its name; it was added on November 29, 1999 (#1281K).
- On May 10, 2003 (#011SP), during that night's edition of The Price is Right $1,000,000 Spectacular, Let 'em Roll's original table was replaced by a much larger one with a much longer ramp and stairs surrounded by round lights. The enlarged table was carried over to the daytime show on May 30, 2003 (#2565K). A Plexiglass barrier was added around the table on March 9, 2005 (#3203K) to combat a recurring problem of dice flying onto the floor.
- The dice were originally made of styrofoam but were not durable enough. On December 5, 2000 (#1612K), the dice were remade out of wood. After the show went to HD in 2008, the dice were remade again, using more plush material. It first appeared on September 29 (#4441K, aired out of order on December 1).
- On June 14, 2004 (#2961K), a man named Frank became the first contestant to roll a car on each die.
- On June 7, 2007 (#4024K), contestant Katie became the second to play the grocery portion perfectly and roll a car on each die on the first roll. It was also the final playing with Bob Barker.
- On October 13, 2015 (#7242K, aired out of order on October 16, originally rescheduled to air on October 14) and October 17, 2019 (#8854K), as part of Big Money Week, Let 'em Roll was played for $100,000 with its car symbols replaced by Price down dollar signs and cash values of $2,500, $5,000 and $10,000 on the other three sides. To win the $100,000, the player had to roll dollar signs on all five dice. Contestant Sherrie Irving from the first playing and contestant Paula Radford-Bowen from the second playing, who also appeared as a contestant in 1988, both won all that money with two rolls.
- On the October 11, 2017 (#8043K) episode as part of Dream Car Week, Let 'em Roll was played for an $88,365 2017 Jaguar F-Type S Coupe and cash values of $2,500, $5,000 and $10,000. During that playing, contestant Simara Schneider won $20,000 instead of the car.
- Let 'Em Roll has been played perfectly six times, with the most recent being on February 10, 2016 (#7403K).
- On the November 7, 2017 (#8082K) episode, a contestant named Kevin Cox won both additional rolls, and then rolled 4 cars and $1,500 on his first roll. To Drew's shock, Kevin then said he would take the $1,500. This visibly rattled Drew, and he repeatedly reminded Kevin he had two rolls left, but he persisted in saying he would take the money, and Drew had to end the game.
- On the May 23, 2018 (#8353K) episode as a part of Drew Carey's 60th Birthday Special, Let 'em Roll was played for a $95,155 2018 BMW 640i M and cash values of $2,500, $5,000, $7,500. During that playing, contestant Kasey Reyne won $2,500 instead of the car.
- On December 31, 2019 (#8962K), as a part of the Best of 2019 Special, Let 'em Roll was played for $100,000 with its car symbols replaced by Price down dollar signs and cash values of $2,500, $5,000 and $10,000 on the other three sides. To win the $100,000, the player had to roll dollar signs on all five dice. Contestant Michael Knapp Jr., a member of the Thunderbirds, won all that money within three rolls.
- Let 'Em Roll was only played once on the primetime version -- The 5th edition of The Price is Right $1,000,000 Spectacular on May 10, 2003 (#011SP). On top of that, it was won with two rolls.
- The most number of times this game was played in any season was 23.
- This game was the last pricing game to premiere in the 1990s.
- Let 'Em Roll is similar in concept with Hole in One (or Two), Money Game and Dice Game.
- Let 'Em Roll was one of four "new" pricing games seen on the eighth taping session of Season 36, which was seen on November 28, 2007 (#4013K, aired out of order on November 9), December 7, 2007 (#4115K), January 10, 2008 (#4134K), and January 15, 2008 (#4142K).
- The grocery portion of Let 'em Roll has been adapted on Joe Pasquale's UK version and the 2012 Australian version of The Price Is Right as a pricing game called "Walk the Line." The player is shown five items and must make all four guesses correctly to win a prize.
- Most foreign versions of the show model their Let 'em Roll props on the game's original set. While the game is usually played for cars, it is sometimes played for other prizes on Portugal's O Preço Certo em Euros. Also on the Portuguese version (and the last season of BPIR), contestants earned rolls by choosing from one of three prices from one prize. Hitting it on the nose won three rolls, the closest, two and furthest, only one.