So called, because the contestant is tempted with four prizes (which he/she doesn't have to try to win) plus a brand new car.
- The contestant is shown the first digit in the price of the car. They are then shown four prizes, referred to as "gifts", one at a time. On occasion, cash is one of the four prizes in this game. Each prize's price or total cash amount is displayed, with one of the digits being the next digit in the price of the car. The contestant must guess which is the correct next digit for each of the four prizes. There are only two unique digits in the price of each small prize (eg: $488, or $1,331), making the choice an either-or proposition.
- Once all of the digits have been selected, the contestant is given one last opportunity to change any of the four digits they have chosen. They may choose more than one number if they wish. After that, the "Temptation" part of the game sets in: the total value of the four gifts is then stated, and the contestant is given the choice to take the gifts and quit, or see if the price of the car is correct. If it is, the contestant wins everything; if it is not, the contestant loses everything.
- For statistical purposes, it is not treated as a win if the contestant chooses to take the prizes and does not go for the car.
- When Temptation debuted, contestant Stephanie Brower did not have the option of changing any digits, and Stephanie took her prizes. This rule was introduced by July 12, 1974 (#0975D).
- The Temptation board was originally green, and the "actual price" displays were orange with black numbers. The font for the "Temptation" logo changed by October 23, 1979 (#3442D). The large gap at the bottom was filled in by November 6, 1980 (#3854D). The game's pink color scheme debuted on April 11, 1988 (#6841D). The Temptation board was modified on February 26, 1993 (#8715D) with the four-digit display expanded to accommodate five digits, but still offered four-digit cars until March 29, 1993 (#8761D), using the first space as a dollar sign, until the first five-digit car was offered on April 15, 1993 (#8784D). The current color scheme debuted on March 26, 2010 (#5095K), and the contestant's choices now appear in the same font as the actual digits of the car's price, now using electronic displays and using gold 3D Pricedown dollar signs before showing any digits, and lights were also added at the bottom.
- Later in the Carey era, Drew would often pretend that it's the contestant's "birthday".
- One of the more "famous" prizes for this game is a fishbowl of cash. This was used frequently to make sure there were enough prizes with two repeating digits during the game. The fishbowl of cash has continued making appearances on this game on the Carey era.
- During the days of four-digit car prices, there would be no free digit given, and there were sometimes three choices for the first number, but one of them was obviously wrong (for instance, $189).
- On November 19, 2013 (#6502K, aired out of order on November 18), this game was played for a Porsche 911 Carrera, valued at $92,745. In the game, contestant Josephine Eras actually had all 5 numbers correct, but had chosen to take the sure-thing prizes worth $3,983.
- Temptation was played 3 times on the primetime version. But unfortunately, they were all lost.
- The game is currently in a losing streak, with the most recent win happening on October 28, 2015 (#7263K).
- On May 23, 2016 (#7551K), a contestant named Patrick Smith Sr. got only the last digit wrong and lost $5,286 in prizes because he went for the car.