That's Too Much!

That's Too Much!
Premiere Date (Barker Era)	April 19, 2001 (#1774K)
Premiere Date (Carey Era)	October 19, 2007 (#4045K, aired out of order on November 20, 2007)
Pricing Game Location	Center Stage
Previous Premiered Pricing Game	Triple Play
Next Premiered Pricing Game	Bonkers
Finale Date (Barker Era)	June 5, 2007 (#4022K)

That's Too Much! is a pricing game played for a car which is similar to Range Game where the contestant must figure out which price is just over the price of the car.

Gameplay

• There are ten concealing prices which, one-by-one, increase in value on the game board, none of which is the actual price of the car. One-by-one the prices are revealed, and the contestant must determine the price revealed that is just over the price of the car to win it. Upon reaching the price he or she believes is the answer, the player is asked to shout "That's too much!"

History

• When the game was first played, a picture of the automobile was shown below and a price was shown above. The picture of the automobile was removed on May 1, 2001 (#1792K).
• The game received its first win on its second playing on April 25, 2001 (#1783K). It has been won 138 times (excluding 2 primetime wins). The most recent win happened on December 23, 2024 (#0821L).
• On October 22, 2001 (#1911K), the tenth fake price was revealed for the first and only time so far.
• From its premiere date until June 23, 2009 (#4812K), the game's last playing in Season 37, the buzzer or the winning bells were heard before the price was revealed. Beginning on September 21, 2009 (#4831K, the Season 38 premiere), the price was revealed and then the winning bells or buzzer was heard after that. On October 10, 2013 (#6444K, aired out of order on October 3), a new price reveal was added so that the last two numbers are on the bottom, and the price above, although on February 17, 2014 (#6621K) and May 27, 2014 (#6762K), the split-screen reveal was not used.
• Throughout the 38th season, the game was known for making the "Too Much" price the second or ninth price most of the time, leading to angry letters from fans, including to get the pricing game retired, resulting in the nickname "That's Two Ninth.” The plan was to use this game as the turning point in whether there was plenty of or not enough time. But after the staff discovered hate mail on this, they brought back the 3rd to 8th slots as an option of where to put the “Too Much” price.
• On March 21, 2012 (#5893K), the game was played for two cars with twin contestants Janet Hatch and Janice Woods being asked to stop at the first price above the combined actual retail prices of both cars. Unfortunately, it was lost.
• The losing horns were not used on March 26, 2014 (#6673K), and May 7, 2014 (#6733K).
• On October 15, 2014 (#6843K, aired out of order on October 17), during Dream Car Week, a $145,810 Aston Martin V8 Vantage Roadster was offered to a contestant named Craig Celek, but was not won (he stopped one too soon).
• On February 3, 2015 (#6992K, aired out of order on February 5), a blooper occurred in which the first two prices were revealed at the same time.
• On April 27, 2015 (#7111K, aired out of order on April 13), a pair of Hyundai cars were offered at a total of $34,040, and were won.
• On August 11, 2015 (#7202K, aired out of order on August 10), the game was renamed "That's Too Much Sun".
• On the "Best of 2015" New Year's Eve special on December 31, 2015 (#7344K), a pair of Mitsubishi Mirage DEs were offered worth $29,810 but were not won.
• On the Survivor Primetime Special on May 23, 2016 (#034SP), the exclamation point was repainted blue for the Survivor theme. On June 2, 2016 (#7564K), the blue exclamation point has been carried over to the daytime show.
• On May 19, 2017 (#7945K), as part of Dream Car Week, the game was played for the second most expensive car ever offered on the show, a $206,473 Ferrari California T Convertible (only behind the $285,716 Ferrari offered in 3 Strikes), but was lost.
• On November 22, 2017 (#8103K) (Thanksgiving College Rivals), Kimberly Farrell (Notre Dame) played the game for a $20,400 Chevrolet Cruze, but lost it to Alexis Bradby (USC), who got $1,000.
• On February 20, 2019 (#8633K, aired out of order on May 29), during Day 3 of Dream Car Week, contestant Gregory Comanor played the game for a $51,700 Tesla Model 3 and won after stopping at the third price. This was cut on its broadcast date of May 29 on the east coast due to the CBS News Special Report for Robert Mueller making a statement about the Russian investigation in Canada. The entire episode was previously up on YouTube, but is now blocked by Fremantle due to copyright.
• That's Too Much! received its 400th loss on March 31, 2021 (#9373K).
• On September 30, 2022 (#053SP), the game was renamed "That's Two Much!".

Trivia

• "That's Too Much!" is the first pricing game to premiere in the 21st century.
• Host Bob Barker usually asked the contestant to demonstrate shouting "That's too much!" before the game began. Bob might ask the contestant to shout it "like a drill sergeant or a football coach,” therefore with vigor, vitality, and energy. Particularly unenthusiastic attempts, such as not using the phrase word for word or saying the phrase too lightly, usually resulted in an admonishment from Barker and jeers from the audience. Drew Carey, on the other hand, doesn't emphasize the shouting, but still requires the phrase to be used to stop the game. With Barker, after a contestant said "That's too much!,” the decision was final. However, Carey has allowed changes to be made if the contestant wishes to before the reveal.
• The game is an antithesis to many pricing games, and the rest of the entire episode; instead of being closest to the actual retail price without going over, the contestant is supposed to be closest to the actual retail price and must go over to win the game. In other words, this game flips how to price a prize.
• The game has been played 13 times on the primetime version of the show.
• Drew Carey often remarks on the difficulty of this game when it is played.
• The most number of times this game was played in any season was 36 (season 39), while the least number of times this game was played in any season was 6 (season 29).
• The staff does not create new fake prices for That’s Too Much! Any fake used in this game is drawn from approximately 40 possibilities.

Gallery

To view the gallery, click here.

YouTube Videos

First Playing Without the Car’s Picture (May 1, 2001, #1792K)
A Historic Moment (March 5, 2003, #2463K)
That's Too Ninth! (Season 38)
That's Too Much for a Mercedes (November 3, 2009, #4892K)
A Win from Celebrity Charity Week (October 14, 2011, #5665K, aired out of order on January 3, 2012)
A Win from 2013 (May 3, 2013, #6335K, aired out of order on April 29, originally rescheduled to air on April 30)
An Engaged Couples Win (June 17, 2013, #6401K)
First Playing with a Split Screen Reveal (October 10, 2013, #6444K, aired out of order on October 3)
First Win Under the Split Screen Reveal (October 21, 2013, #6461K, aired out of order on October 7)
Emily Freaks Out (November 4, 2013, #6481K, aired out of order on October 25)
A Win from 2014 (January 7, 2014, #6561K, aired out of order on January 6)
That's Too Much for a Volkswagen Beetle (February 24, 2014, #6631K)
A Loss Without the Losing Horns (May 7, 2014, #6733K)
Another Win from 2014 (May 27, 2014, #6762K)
A Win from Season 43 (October 3, 2014, #6825K, aired out of order on October 1)
That's Too Much! for an Aston Martin Vantage Roadster from Dream Car Week (October 15, 2014, #6843K, aired out of order on October 17)
A Win from 2015 (January 8, 2015, #6954K)
Another Win from 2015 (March 31, 2015, #7072K)
That's Too Much for a Ferrari California T from Dream Car Week (May 19, 2017, #7945K)
That's Too Much for a Chevrolet Camaro from Dream Car Week (October 11, 2017, #8043K)
That's Too Much for a Tesla Model 3 from Dream Car Week (February 20, 2019, 8633K, aired out of order on May 29)