- A line of ten prices increasing in value is concealed on the game board, none of which is the actual price of the car. One by one the prices are revealed, and the contestant must determine the first price revealed that is higher than the price of the car to win it. Upon reaching the price he or she believes is the answer, the player is asked to shout "That's too much!"
- The game should have a range indicator to determine if you have gone over or under the range limit to win the automobile. For example: The 1st price should be no more than $1,000 over the actual retail price. If the price the contestant stopped on is less than $1,000 over the retail price, the game is won; if it is not, he/she lost the game.
- When the game was first played, a picture of the automobile was shown below and a price was shown above. The picture of the automobile was removed on May 1, 2001 (#1792K).
- The game received its first win on its second playing on April 25, 2001 (#1783K). It has been won 118 times. The most recent win happened on April 29, 2019 (#8731K, aired out of order on March 18, originally rescheduled to air on April 22, then again to March 11).
- From its premiere date until June 23, 2009 (#4812K), the game is last playing in Season 37, the buzzers or the winning bells were heard before the price was revealed. Beginning on September 21, 2009 (#4831K, the Season 38 premiere), the price was revealed and then the winning bells or the buzzer were heard after that. On October 10, 2013 (#6444K, aired out of order on October 3), a new price reveal was added so that the last two numbers are on the bottom, and the price above, although on February 17, 2014 (#6621K) and May 27, 2014 (#6762K), the split screen reveal was not used.
- On March 21, 2012 (#5893K), the game was played for two cars with twin contestants Janet Hatch and Janice Woods being asked to stop at the first price above the combined actual retail prices of both cars. It was not won.
- The losing horns were not used on March 26, 2014 (#6673K) and May 7, 2014 (#6733K).
- On October 15, 2014 (#6843K, aired out of order on October 17), during Dream Car Week, a $145,810 Aston Martin V8 Vantage Roadster was offered to a man named Craig Celek, but was not won (he stopped one too soon).
- On February 3, 2015 (#6992K, aired out of order on February 5), a blooper occurred in which the first two prices were revealed at the same time.
- On April 27, 2015 (#7111K, aired out of order on April 13), a pair of Hyundai cars were offered at a total of $34,040, and were won.
- On August 11, 2015 (#7202K, aired out of order on August 10), the game was renamed "That's Too Much Sun".
- On the "Best of 2015" New Year's Eve special on December 31, 2015 (#7344K), a pair of Mitsubishi Mirage DEs were offered worth $29,810, but were not won.
- On the Survivor Primetime Special on May 23, 2016 (#034SP), the exclamation point was repainted blue for the Survivor theme. On June 2, 2016 (#7564K), the blue exclamation point has been carried over to the daytime show.
- On May 19, 2017 (#7945K), as part of the Dream Car Week, the game was played for the second most expensive car ever offered on the show, a $206,473 Ferrari California T Convertible (only behind the $285,716 Ferrari offered in 3 Strikes), but it was lost.
- On November 22, 2017 (#8103K) (Thanksgiving College Rivals), a $20,400 Chevy Cruze was played to Kimberly Farrell (Notre Dame), but lost it to Alexis Bradby (USC), who gets $1,000.
- On February 20, 2019 (#8633K, aired out of order on May 29), during day 3 of Dream Car Week, contestant Gregory Comanor played the game for a $51,700 Tesla Model 3 and won after stopping at the third price. This was cut on its broadcast date of May 29 due to the CBS Special Report for Robert Mueller making a statement about the Russian investigation in Canada.
- "That's Too Much!" is the first pricing game to premiere in the 21st century.
- Host Bob Barker usually asked the contestant to demonstrate shouting "That's too much!" before the game began. If a contestant happened to be a member of the military, for example, Bob might ask him/her to shout it "like a drill sergeant or a football coach", therefore with vigor, vitality and energy. Particularly unenthusiastic attempts, such as not using the phrase word for word or saying the phrase too lightly, usually resulted an admonishment from Barker and jeers from the audience. Drew Carey, on the other hand, doesn't emphasize the shouting, but still requires the phrase to be used to stop the game. Under Barker, after a contestant said "That's too much!", the decision was final. Carey, however, has allowed changes to be made if the contestant wishes to before the reveal.
- The game is an antithesis to many pricing games; instead of being closest to the actual retail price without going over, to win the game, the contestant is supposed to be closest to the actual retail price and go over.
- Drew Carey often remarks on the difficulty of this game when it is played.
- Sadly, the game was never won on the primetime version of the show, despite the fact that it has been played 7 times.
- The most number of times this game was played in any season was 36.
- The staff does not create new fake prices for That’s Too Much! Any fake used in this game is drawn from approximately 40 possibilities.
First Playing Without the Original Split Screen (May 1, 2001, #1792K)Edit
That's Too Much for a Cadillac DeVille (June 21, 2002, #006SP, aired out of order on June 27)Edit
That's Too Much for a Chevrolet Suburban (February 12, 2003, #008SP, aired out of order on February 5)Edit
Brian Goes All the Way to the Tenth Price (March 5, 2003, #2463K)Edit
That's Too Much for a Chrysler Crossfire (December 18, 2003, #013SP)Edit
That's Too Much for a Lincoln LS (April 16, 2005, #020SP, aired out of order on April 9)Edit
Final Playing with Bob Barker (June 5, 2007, #4022K)Edit
That's Too Much for a Chevrolet Silverado 1500 Extended Cab (May 21, 2008, #033SP, aired out of order on April 30)Edit
That's Too Much for a Mercedes-Benz E350 Coupe (November 3, 2009, #4892K)Edit
Jessica Plays That's Too Much with Jenny McCarthy (October 14, 2011, #5665K, aired out of order on January 3, 2012)Edit
That's Too Much for 2 Toyota Yaris Hatchbacks (March 21, 2012, #5893K)Edit
Rob Wilson Hosts That's Too Much (April 1, 2013, #6291K)Edit
That's Too Much for a Mini Cooper Paceman (September 24, 2013, #6422K, aired out of order on October 16, originally rescheduled to air on October 15)Edit
That's Too Much for a Chevrolet Silverado 1500 WT Regular Cab (January 24, 2014, #6585K, aired out of order on April 3, originally rescheduled to air on March 10)Edit
That's Too Much for a Chrysler 200 Limited (September 25, 2014, #6814K)Edit
That's Too Much for an Aston Martin Vantage Roadster (October 15, 2014, #6843K, aired out of order on October 17)Edit
That's Too Much for a Mazda CX-5 (January 8, 2015, #6954K)Edit
That's Too Much for a Buick Verano (March 6, 2015, #7035K, aired out of order on April 10)Edit
That's Too Much for 2 Hyundai Accent Hatchbacks (April 27, 2015, #7111K, aired out order on April 13)Edit
That's Too Much Sun (August 11, 2015, #7202K, aired out of order on August 10)Edit
That's Too Much for a Honda Crosstour EX (September 24, 2015, #7214K)Edit
That's Too Much for 2 Mitsubishi Mirage DEs (December 31, 2015, #7344K)Edit
First Playing with the Dark Blue Exclamation Point (May 23, 2016, #034SP)Edit
A Truck Win From the 45th Season Premiere (September 19, 2016, #7611K)Edit
That's Too Much for a Jeep Renegade 4x2 Latitude 75th Anniversary Edition (December 16, 2016, #7725K)Edit
That's Too Much for a Mini Cooper Countryman (January 11, 2017, #7763K, aired out of order on June 23, originally rescheduled to air on February 6)Edit
Judith Plays That's Too Much with Jack Black (February 22, 2017, #7823K, aired out of order on February 20)Edit
That's Too Much for a Subaru Crosstrek 2.0i Premium (April 20, 2017, #7904K)Edit
That's Too Much for a Ferrari California T (May 19, 2017, #7945K)Edit
Glen's 'Car & Cash Equivalent' Win (February 23, 2018, #8225K)Edit
Rubin's Early Decision (March 28, 2018, #8273K)Edit
That's Too Much for a Hyundai Ioniq (April 27, 2018, #8315K)Edit
One-Armed Contestant Plays That's Too Much (June 14, 2018, #8384K)Edit
Super Bowl That's Too Much (February 1, 2019, #8605K)Edit
Rock & Roll That's Too Much (February 6, 2019, #8613K, aired out of order on February 4)Edit
That's Too Much for a Tesla Model 3 (February 20, 2019, 8633K, aired out of order on May 29)Edit
High School That's Too Much (March 21, 2019, #8674K, aired out of order on April 25, originally rescheduled to air on March 14)Edit
A Playing from Season 29 (May 1, 2001, #1792K)
A Historic Moment (March 5, 2003, #2463K)
That's Too Ninth!
That's Too Much for a Mercedes (November 3, 2009, #4892K)
A Win from Celebrity Charity Week (October 14, 2011, #5665K, aired out of order on January 3, 2012)
A Win from 2013 (May 3, 2013, #6335K, aired out of order on April 29, originally rescheduled to air on April 30)
An Engaged Couples Win (June 17, 2013, #6401K)
First Playing with a Split Screen Reveal (October 10, 2013, #6444K, aired out of order on October 3)
First Win Under the Split Screen Reveal (October 21, 2013, #6461K, aired out of order on October 7)
Emily Freaks Out (November 4, 2013, #6481K, aired out of order on October 25)
A Win from 2014 (January 7, 2014, #6561K, aired out of order on January 6)
That's Too Much for a VW Beetle (February 24, 2014, #6631K)
A Loss Without the Losing Horns (May 7, 2014, #6733K)
Another Win from 2014 (May 27, 2014, #6762K)
A Win from Season 43 (October 3, 2014, #6825K, aired out of order on October 1)
That's Too Much! From Dream Car Week (October 15, 2014, #6843K, aired out of order on October 17)
A Win from 2015 (January 8, 2015, #6954K)
Another Win from 2015 (March 31, 2015, #7072K)